Janet is a nationally recognized expert and innovator in the field of stakeholder alliance development and programming. Her background encompasses work on Capitol Hill, campaign and issue management, strategic communications, and long-term experience working side by side with healthcare and patient advocates across the U.S.
Janet was with Pfizer from 2001 to 2020 – serving her entire tenure in the National Alliance Development arena – working to establish a new manner of long-term trusting partnerships for the pharmaceutical industry with nonprofit patient advocacy organizations. As the Senior Director, Janet developed many of the best in class programs, including the Pfizer Health Advocate Leaders Breakfast Series, providing expert education and Speakers for the non-profit healthcare advocacy community. Speakers included Members of Congress, Senior Administration Officials, Media, and senior Representatives from Academia and Pfizer. With Janet’s leadership, Pfizer built out small and large educational and capacity building programs to enable the organizations to build a louder, impactful, credible voice on behalf of the chronically ill patients they serve.
She was responsible for building and managing relationships representing patients, consumers, seniors, women, nurses, veterans, and many others to support Pfizer Government Relations, Reputational, and Business goals. While with Pfizer Janet built an advocacy army of nearly 800 individuals, representing 300 organizations. She developed the ability to implement, glass breaking emergency response teams, whether the emergency is in the Congress, state Capitals, the FDA, or CDC.
Janet also served in a leadership capacity bringing together Pfizer colleagues to develop the industry’s first pipeline to patient centricity policies, principles, and programs within Pfizer. She also founded the Pfizer Small Business Advisory Council to build a greater understanding and appreciation between the pharmaceutical industry and the small business community.
Janet began her career on Capitol Hill, working as a Legislative Director/Press Secretary and then as a lobbyist, before moving to the consulting field. She worked for Bonner and Associates as Vice President of Operations, developing and supervising the implementation of successful grassroots lobbying strategies for numerous Fortune 100 corporations and other organizations, at the Federal, State, and Local levels.
Janet was recruited by her client the Pharmaceutical Research & Manufacturers Association (PhRMA) to serve as their Vice President of Association Relations. During her five (5) year tenure, she was tasked with building and managing a successful advocacy program for the pharmaceutical industry, based on proactively establishing relationships among allies.
In 1998, Janet joined a start-up biotechnology company as their President/Chief Operating Officer, Merlin Biomedical & Pharmaceutical, Ltd. She was responsible for planning and executing the development of marketing structure for this start-up as well as identifying and recruiting distributors, designing marketing materials and determining international pricing structures. She also assisted the Board of Directors in developing and executing the corporate structure, including aspects from international regulatory approval to employee benefits.
Janet is a graduate of Colgate University (BA, 1978) and George Washington University (MBA, 1988). Janet has served on the Board of Directors of numerous non-profit organizations and currently serves as Chairman of the Board for the National Alliance for Caregiving and on the Board of Directors for Generations United.
Former Senior Director, National Alliance Development, Pfizer (Retired)
With more than 25 years of experience in healthcare marketing and innovation, Jim’s ability to integrate and innovate across business lines and teams have earned him high industry recognition and led him to oversee large-scale projects and budgets.
In his role at Ageless, Jim serves as the Senior VP of Healthcare and spearheads the company’s growing business with a variety of healthcare organizations and related grant programs. He is also responsible for expanding Ageless Innovation’s footprint as an approved nontraditional intervention for older adults who are lonely, socially isolated, or living with cognitive impairment, such as all forms of dementia, including Alzheimer’s disease.
Prior to joining Ageless, Jim spent the past eight years at UnitedHealthcare. Most recently, he served as its Vice President Innovation where he was responsible for the planning and execution of innovation initiatives with the organization’s largest partner, AARP. Under his supervision, the companies collaborated on a portfolio of projects that tackled domains such as caregiving, diabetes prevention, fall prevention, social isolation/loneliness, Alzheimer’s/dementia support, advance care planning, and Medicare education and decision support. Efforts culminated in published research, pilot studies, and thought leadership initiatives. Jim also co-founded a research consortium comprised of representatives across the healthcare industry.
In a previous role, Jim served as UnitedHealthcare’s Vice President Marketing, where he integrated the sales and marketing functions of legacy health plans and led the growth of the organization’s membership by over 180,000 in a two-year period. Jim has additionally served as Vice President Marketing at XLHealth and Vice President at Planit.
Jim holds a Master’s degree in Marketing from the Johns Hopkins University Carey Business School and a Bachelor’s degree in English from the University of Delaware. Jim also serves on the board of the National Alliance for Caregiving.
Outside of the office, Jim enjoys spending time with his wife, son, and daughter—in addition to their three French bulldogs. Jim has many passions and hobbies, including mountain biking, scuba diving, and attending live concerts of many genres.
James C. Appleby is the Chief Executive Officer of The Gerontological Society of America (GSA), the nation’s largest interdisciplinary organization devoted to research, education, and practice in the aging field. The Society works to advance innovation in the aging and disseminate information among scientists, clinicians, policymakers and the public. He is leading the Society’s current initiative to “reframe aging” in America by fostering accurate narratives of aging to replace the outdated “conventional wisdom” that dominates public understanding. The 5,400-member Society is advancing major initiatives related to improving adult immunization rates, earlier detection of cognitive impairment, improving oral health, and demonstrating the impact of the longevity economy. Prior to joining GSA, Mr. Appleby had a 17-year career with the American Pharmacists Association (APhA) where he served in a variety of roles before being appointed Chief Operating Officer. Prior to joining APhA, Mr. Appleby was on faculty at the Philadelphia College of Pharmacy and Science (PCPS). Mr. Appleby holds a Bachelor of Science degree in Pharmacy from PCPS and a Master of Public Health degree from Temple University. He has been awarded an honorary Doctor of Science degree from the University of the Sciences in Philadelphia.
Chief Executive Officer
The Gerontological Society of America
Sandy Markwood is a national advocate for aging issues and a champion for ensuring that people have the best supports to age well at home and in their communities. As the CEO of the National Association of Area Agencies on Aging (n4a) since 2002, she has been committed to ensuring that as a society we value and support people across the lifespan. That commitment has taken many forms including advocacy with multiple Administrations and on Capitol Hill for the passage of legislation aimed at supporting older adults including access to critical information, in-home services, and caregiver support.
A passionate advocate, Sandy, and her organization have launched campaigns focused on combating the social isolation of older adults, preventing elder abuse, promoting nutrition and healthy aging and engagement no matter your age, exploring new transportation and housing options as we age, among others. Her goal and the goal of n4a is to ensure that we all have the ability to age with good health, independence, and the quality of life we all deserve. Aging isn’t just about adding years to our lives…it’s about adding life to those years.
Prior to coming to n4a, Sandy served as the Director of County Services at the National Association of Counties for 20 years supporting county efforts in health and human services. She also served as a Project Lead at the National League of Cities and as an Assistant to the County Executive for human services in Albemarle County, VA.
She holds a BA degree in history and a Master’s degree in Urban Planning from the University of Virginia.
Chief Executive Officer
National Association of Area Agencies on Aging (n4a)
A senior executive with proven success in helping businesses grow, change and become more relevant to consumers. Deep focus solving for the customer while at the same time creating revenue through new business models. Recognized for expertise in leadership, corporate strategy, business & product development, data & analytics, operations, consumer relationship management (CRM), and customer sales/service. Focused on finding new ways for our beloved older population to age at home while making life easier on their family caregivers.
Industry Specialties: Healthcare, Banking, Retail, Hospitality
Senior Vice President
Best Buy Health
Cindy Hounsell is the President of WISER, the Women’s Institute for a Secure Retirement. Ms. Hounsell has testified before Congress, served as a delegate for a number of White House Summits and conferences including the last two White House Conferences on Aging, the White House Social Security Conference and each of the National Retirement Saver Summits. She has written several chapters, columns, articles, op-eds, papers and booklets on women and retirement. Two booklets—What Every WOMAN Needs to Know About MONEY And RETIREMENT: A Simple Guide, and What Everyone Needs to Know About Money and Retirement—appeared as inserts in Good Housekeeping magazine to a readership of over 26 million.
Ms. Hounsell provides technical assistance to several national organizations, as well as provides training to leaders and grassroots advocates around the country as part of her role as director of the National Education and Resource Center for Women and Retirement Planning, funded by the U.S. Administration on Aging.
Ms. Hounsell was recently appointed by Secretary of Labor, Hilda Solis, to the ERISA Advisory Council to represent the general public. Ms. Hounsell was also appointed and served for two years on the Advisory Panel on Medicare Education (APME) representing the field of retirement and financial planning. She serves on the Boards of the National Alliance for Caregiving and STRIVE-DC, as well as on the Advisory Council of Wider Opportunities for Women’s Elder Economic Security Initiative, and the Financial Services Roundtable’s Retirement Advisory Council. Ms. Hounsell is a member of the National Academy of Social Insurance. Women’s eNews named her as one of 21 Leaders for the 21st Century. Recently, The National Adult Protective Services Association recognized Ms. Hounsell for her leadership and commitment to older women’s issues by presenting her with their 2011 NAPSA Collaboration Award.
Vice President for External Affairs at the Biotechnology Innovation Organization (BIO) and serves as the Executive Director for the Council of State Bioscience Associations (CSBA). BIO is the world’s largest trade association representing biotechnology companies, academic institutions, state biotechnology centers, and related organizations across the United States and over 30 countries around the world. As the leader of CSBA, a confederation of state-based, non- profit trade organizations each governed by its own board of directors, she works to advance their mission to promote public understanding of and advocate for public policies that support the responsible development of the bioscience industry.
Ms. Oshman joined BIO in January 2020 after a successful 18-year career at Eli Lilly and Company, where she led federal advocacy outreach. She started her career as a clinical neuroscience researcher and served in multiple clinical development and corporate leadership roles. She earned a Six Sigma Black Belt in 2005 and led multiple transformational efforts across the company before joining the advocacy team in 2007.
From 2012-2014, she served as Chair of the Biotechnology Innovation Organization Alliance Committee and held the same position with the PhRMA Alliance Development Section from 2015-2016. She chaired the Arthritis Foundation Industry Forum from 2014 – 2016, and currently co-chairs the Lupus Foundation of America corporate council. As well, she serves on the corporate advisory councils for a portfolio of national advocacy organizations.
Ms. Oshman also serves on the Board of Directors for the National Alliance for Caregiving and Capital Clubhouse, a Washington DC community mental health agency, which provides psychosocial, vocational, and housing support for people struggling with severe persistent mental illnesses.
Ms. Oshman graduated from American University with a dual degree in Political Science and Communications.
Vice President, External Affairs
Biotechnology Innovation Organization (BIO)
Susan directs AARP’s Public Policy Institute, the focal point for state, federal, and international policy research. She also serves as Chief Strategist for the Center to Champion Nursing in America. She is a nationally recognized expert in health and long-term care, with extensive experience in conducting, directing, and translating research to promote policy change. Previously, she served as Co-Director of Rutgers Center for State Health Policy, directing national initiatives to help people with disabilities live at home. She served three governors as Deputy Commissioner of the NJ Department of Health and Senior Services. Her research and policy expertise include the health care workforce, caregiving, consumer choice, community care options, and quality. A former faculty member at Rutgers College of Nursing, she is an American Academy of Nursing fellow. She holds a master’s degree from the University of Cincinnati and a Ph.D. from Rutgers University.
Serves as Gerontologist and Caregiver Advocate at the Global Headquarters of Home Instead Senior Care®. Lakelyn began her career at the local franchise working one-on-one with seniors and CAREGivers. Today at the Global Headquarters, Lakelyn works to educate professionals in aging, families, and communities on Home Instead’s services and how to navigate the unique challenges older adults face. Lakelyn is a doctoral candidate at the University of Nebraska – Omaha where she is studying Social Gerontology. She has a Master of Arts in Social Gerontology and a Master’s in Business Administration from UNO. Lakelyn has professional experience in the private and public sectors of senior care services. She also values giving back to her community. Currently, serving as a board member of the National Alliance for Caregiving, Vice President of the Board of Directors for the Dreamweaver Foundation, and is active in the Alzheimer’s Association’s Walk to End Alzheimer’s. Lakelyn has a passion for helping others, especially aging adults and their families.
Gerontologist and Caregiver Advocate
Home Instead Senior Care
The Program Director where she oversees RAND’s portfolio of research on the well-being of individuals and families across the lifespan. This portfolio includes child development and early childcare, retirement and disability, long-term services and supports, prevention, and public health. She also conducts research to inform policy decisions in two primary areas: dementia epidemiology and family and formal caregiving. She led a blueprint report on U.S. dementia caregiving which was briefed to senior Hill staff and the Advisory Council on Alzheimer’s Research, Care, and Services, and provided Congressional testimony for a Medicare and Family Caregiving Senate hearing. She and her colleagues are currently working to characterize the influence of neighborhoods on dementia risk, to estimate the future supply of family caregivers for persons with dementia, to identify social network patterns that bolster the health and well-being of dementia caregivers, and to evaluate rural/urban and racial/ethnic disparities in Medicaid rebalancing effects on the health of, and risk of institutionalization among dual-eligible beneficiaries. In addition to her work on caregiving, she conducts research on military families, traumatic brain injury, cardiovascular disease, sleep, mental health, substance use, and environmental policy for foundations and government agencies in the U.S. and abroad. She received her Ph.D. in psychiatric epidemiology from the Johns Hopkins Bloomberg School of Public Health.
Program Director, Social and Behavioral Policy
At thirty-two, Grace followed in the footsteps of NAC Founder Gail Gibson Hunt to helm one of the nation’s leading public policy and advocacy organizations for friend and family caregivers. With previous experience as COO and the Director of Strategic Partnerships, Grace has doubled the budget of the organization in her tenure to date and created the Hunt Research Program.
Grace led the nation’s first national policy study of 1,400+ rare disease caregivers with Global Genes. She has led other original NAC research including Sandwich Generation in the U.S. with Caring Across Generations; A National Study of Caregivers of Individuals with Crohn’s Disease or Ulcerative Colitis with the Crohn’s and Colitis Foundation and ImproveCareNow; Cancer Caregiving in the U.S. with the National Cancer Institute and Cancer Support Community; and Dementia Caregiving in the U.S. with the Alzheimer’s Association, among others.
Grace has spoken on caregiving at national and international conferences, including the 7th International Carers Conference in Adelaide, Australia, and at multiple national summits at the National Institutes of Health. Grace has also served as a resource to major media on the topic of caregiving and aging, including C-SPAN, The Wall Street Journal, Time Magazine, Oprah Magazine, Women’s Health Magazine, and Kiplinger’s Retirement Report. Grace represents NAC and the United States on the Governing Board of the International Alliance for Carer Organizations and offers ex officio support for NAC’s role as Secretariat.
A licensed attorney with the D.C. Bar, Grace was named an “Outstanding Law Student” by the National Association of Women Lawyers after earning her law degree from the University of Memphis. She is a proud graduate of the Louisiana State University Honors College in communication studies and philosophy. Grace lives in Silver Spring, Maryland with her husband, writer Geoffrey Whiting, and their distinguished pug, Chief Justice.